Writing

Web and writing. Turning an essay competition page with complex rules, which wasn't providing entrants with the answers they required, into a simplified and more engaging landing page that answers entrants' questions. We increased visits to this page, increased engagement with the competition pages, achieved our objective number of entries and received fewer enquiries about the competition than previous years.

This content was created under employment with and belongs to the General Council of the Bar.

Web, editing and design. Creating an event website from launch to post-event comms for prospective clients/audience. I introduced the event microsite to the organisation as the team was using a PDF programme and one calendar page with only basic event detail. I built wireframes, walked the project team through how it works and workshopped content. The site was built with mobile view in-mind so attendees could view the programme at the event on their smart phone. This event site was used as a template for each year's event plus additional large events we organised.

This content was created under employment with and belongs to the General Council of the Bar.

Web and editing. Turning a top 10 page (number of visits) of the Bar Council website into the most engaged with section of the website. The becoming a barrister webpage had a high number of visits, but very low engagement – meaning not a lot of people were spending time in or exploring this area of the website. In a project team, we made sure people interested in becoming a barrister were finding these pages and finding what they needed on them. These pages were a great landing page for cross promoting our relevant programmes and events.

This content was created under employment with and belongs to the General Council of the Bar.

Writing and web. As an employee of the Victorian Institute of Teaching (VIT), Australia, I played a pivotal role in the redevelopment of the website. This was completed in 2015 – it was a big learning curve for me about website design and content.

This is an exported page from the launch. Accessing and using the main portal for teachers, which was also redeveloped. Our previous content around this process was overly complicated and renown for being difficult to use. This page became an important step for teachers to access their registration information and to understand our new website, system and brand.

This content was created under employment with and belongs to the Victorian Institute of Teaching.